Leisurely strolling through the supermarket aisles is nothing short of meditative experience for me. Somewhere between the ever-expanding alt-noodle offerings and row after row of bright produce, I miraculously become chill—at least temporarily. And now that the evolution of the World Wide Web has brought food utopias to our fingertips (hello, Thrive Market), I can feel the very same calm while surfing the net. And lately: the grocery section of Amazon Storefront has been my dot com of choice for doing just that.
The idea behind Amazon Storefront is to spotlight small brands with products made in America across all retail categories. Influencers and small business owners alike have been asked to curate shopping lists. (Gluten-free food blogger Nicole Cogan, for example, just launched her very own section.)
For now, the grocery aisle is small (only about two pages worth), but each item is a good litmus test for the healthy things people are snacking on right now. Plus, it’s a treasure trove for finding your new pantry go-tos.
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